I
have to admit that I’m mildly sympathetic to the idea: like Leigh, I worry
about a world in which, absent the investigative writing of commercial
journalism, “wwe’ll just get the timid BBC on the one hand, and
superficial junk on the other”. But the
£2 broadband levy simply won’t do as a remedy: aside from its obvious distribution
concerns (who wants to subsidize Murdoch?), the levy is patently in the wrong
place: any economic transfer should be attached to usage, not general
subscriptions. In other words, I agree
with Mr. Leigh’s critics who respond with an ‘adapt or die’ message: the
challenge is for the quality press to come up with some kind of ‘pay wall’ that
meets their needs and is fit for purpose.
But the broader point is that newspaper proprietors are
not alone in struggling to find an economic model that continues to reward
their investment: the providers of broadband infrastructure, particularly those
investing in the expensive access network, are desperate to find ways of
sharing their costs with others in the broadband value chain. So far, all such attempts have been rebuffed –
typically on grounds of net neutrality – but the pursuit of new business models
is a healthy sign of market development and should not be discouraged.